ZAKS Uniforms, is setting new standards for sustainable fashion in Dubai, guiding families, educators, and businesses towards a more eco-conscious future
With years of expertise in Corporate Social Responsibility (CSR) and a deep commitment to sustainable consumerism, Amanda is spearheading initiatives that educate and empower consumers to make environmentally friendly choices in their daily lives.
As a leader in sustainable fashion, Amanda Hamilton-Rushforth focuses on creating practical, accessible ways for people to incorporate eco-conscious habits into their wardrobes and lifestyles. Her approach offers clear, actionable steps for anyone looking to reduce their environmental footprint, from families seeking affordable ways to shop sustainably to educators inspiring the next generation.
Sustainable Fashion Basics – Where to Begin
For those embarking on their sustainable fashion journey, Amanda advises keeping in mind a few key principles. “Start with small, manageable steps, like choosing quality over quantity and supporting brands that prioritise ethical practices. Opting for natural, biodegradable materials can also make a significant impact,” she explains. Amanda believes that even modest changes, such as buying fewer, better-made pieces or supporting local businesses, can drive positive change over time.
Building a Sustainable Wardrobe for Kids
Amanda is particularly passionate about helping parents foster sustainable habits in their children. Recognising the rapid pace at which kids outgrow clothes, she offers practical advice for creating an eco-friendly wardrobe.
“Buy pieces that are versatile and made to last, and consider organising clothes swaps with other parents to circulate items within the community. It’s a cost-effective and sustainable way to refresh your child’s wardrobe,” she suggests.
The Role of Education in Sustainability
Amanda also sees an important role for educators in promoting sustainable fashion among young people. She believes that schools can inspire a shift towards sustainability by integrating activities and projects that encourage mindful consumerism.
“From hands-on projects like upcycling old clothes to discussions about the lifecycle of products, educators can help young people develop a sustainable mindset early on,” Amanda notes.
Navigating Greenwashing in Fashion
With greenwashing becoming increasingly common, Amanda offers guidance on how consumers—especially parents—can identify genuinely sustainable brands. She advises looking for transparency in a brand’s supply chain and certifications from reputable organisations.
“Educate yourself on the brands you support and question their claims. A truly sustainable brand will provide clear information about its sourcing, materials, and production processes,” she says.
Corporate Social Responsibility (CSR) in Fashion
Drawing from her background in CSR, Amanda believes fashion brands have a responsibility to educate consumers about sustainable practices.
“Brands should go beyond marketing buzzwords and actively inform consumers about the environmental impact of their choices. I admire companies that invest in educational campaigns and social initiatives, as they pave the way for a more responsible fashion industry,” she explains.
Mindful Shopping and Sustainable Consumerism
Shopping sustainably can sometimes feel daunting or expensive for families, but Amanda offers reassurance that eco-friendly choices don’t need to break the bank.
“Start by adopting a ‘less is more’ mindset, focusing on quality over quantity. Thrift shopping, buying second-hand, and repairing items rather than replacing them are all affordable ways to support sustainability,” she advises.
Future Trends in Sustainable Fashion
Amanda is excited by several emerging trends in the fashion industry, including advancements in recycled materials and circular fashion.
“Innovations in fabric technology, like biodegradable and fully recyclable materials, are incredibly exciting. These developments have the potential to reshape the industry and make sustainability more accessible to everyone,” she adds.
Practical Advice for Teachers
For teachers interested in encouraging sustainable habits in their classrooms, Amanda suggests hands-on lessons that bring sustainability concepts to life.
“Introduce projects like creating art from recycled materials or hold discussions on how consumer choices impact the environment. These lessons not only educate but also empower students to make more conscious decisions,” she says.
Leading Sustainable Initiatives at ZAKS Uniforms
Under Amanda’s leadership, ZAKS Uniforms has launched various sustainability initiatives that reflect the brand’s commitment to reducing environmental impact. From incorporating eco-friendly fabrics to engaging in community-driven projects, ZAKS is dedicated to setting an example for sustainable business practices in Dubai.
As ZAKS Uniforms continues to grow, Amanda remains committed to her mission of promoting sustainable fashion and educating consumers. Through her efforts, she aims to make sustainable fashion accessible and achievable for families, schools, and businesses alike.
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