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hihilulu’s Middle East Journey a Transformative Experience in Education

by Belinda Breeze

We Came, We Conquered!

hihilulu, a pioneering educational Chinese language program, recently embarked on a significant journey to the Middle East, hosting VIP events in Dubai and Riyadh. These events were strategically organised to promote the hihilulu program among influential decision-makers in the education sector, aiming to enhance the program’s credibility and expand its reach. The collaboration with Education UAE and Education Saudi was pivotal in fostering partnerships and creating a platform for cultural and educational exchanges.

Dubai Event Highlights

Dubai event held at Hutong in the Dubai International Financial Centre (DIFC)

The Dubai event was held at Hutong in the Dubai International Financial Centre (DIFC), featuring a four-course Chinese dining experience that attracted approximately 10 key decision-makers. This event ran parallel to the Global Education Supplies Show (GESS) Dubai, a leading education conference and exhibition in the Middle East region. GESS Dubai this year brought together over 7,000 education professionals, featuring 270+ world-leading educational brands from 59 countries, highlighting the event’s significance in the education industry. Among the attendees were numerous educators with a keen interest in language programs, underscoring the growing demand for innovative language learning solutions in the region.

GESS Dubai 2024

Jennifer Huang, CEO of hihilulu, remarked, “Our events in Dubai and Riyadh were a testament to the power of collaboration and cultural exchange. We are thrilled to see such a positive response from educators and decision-makers in the region

Riyadh Event Highlights

Riyadh. event took place at MR. CHOW in the King Abdullah Financial District

In Riyadh, the event took place at MR. CHOW in the King Abdullah Financial District, offering a three-course Chinese menu to 24 attendees. The focus was on institutions like the British International School Riyadh and Misk Schools, with honoured guests including Dr. Sherif from Tetco, Tatweer Educational Technologies, and Saudi’s Ministry of Education. The presence of cultural attachés from the ministries of education and embassies highlighted the events’ focus on fostering international collaboration and understanding.

Engagement and Cultural Exchange

Both events were designed to foster meaningful cultural exchanges, contributing to a deeper understanding and appreciation of diverse perspectives. The participation of dignitaries and key decision-makers enhanced the program’s credibility, positioning hihilulu as a trusted partner in the education sector. The events opened doors for potential collaborations with educational institutions and government bodies, strengthening hihilulu’s network in the region.


The success of these events paves the way for future gatherings, with plans to organise more memorable and impactful events in the future. hihilulu remains committed to engaging with key stakeholders, fostering relationships, and promoting cultural and educational exchanges. The vision for growth includes organising more events, expanding the program’s reach, and continuing to build on the success of these initial gatherings.

For schools and educational institutions interested in exploring the innovative solutions offered by hihilulu, we invite you to learn more about our programs and request a demo.