High-quality school sports clothing promotes unity and pride, motivating players to do well for the team. Just as in sports, being motivated at work is crucial for performance, and this rings especially true at OG Classic, a rapidly emerging company that offers a wide range of bespoke sports clothing that inspires athletes and delights accountants!
This motivation has seen OG Classic quickly becoming one of the industry’s most sought after manufacturers and suppliers, thanks not only to its quality and pricing policies, but also to the philosophy of its founder, Gwillym Poole (CEO) and his Partner Simon Lewis (Managing Director), of treating people the way they would like to be treated themselves.
Based in the UAE and the UK and founded on 35 years of experience in design, manufacture and delivery, OG Classic first opened its doors for business in 2021, with a stated mission to operate effectively and efficiently, overcoming customer service challenges, unnecessary costs, lack of brand flexibility, and the extended delivery times many organisations experience today when procuring uniforms or club kits.
Let’s be honest, the world is full of gobbledygook-filled mission statements, conjured up by marketing professionals with the only aim being not to offend anyone
A lot of care has been taken to develop a brand that reflects the quality of the sportswear the company produce and the performance they envisage for its wearers. At OG Classic, they focus on on inspiring athletes by delivering sustainable sportswear that creates a sense of teamwork and camaraderie at an affordable price.
Simplifying the Whole Process
This fresh approach has already seen OG Classic pick up work from 20 schools, and the company is now fielding six or seven new enquiries every day. “In my last job I was quite constrained in what I could offer, so what I’ve done now is try and make life easier for Teachers and parents, “Gwill explains. “We’ve simplified the whole process and can tailor it to the needs and desires of the school. For instance, if a school doesn’t want to collect all the money upfront, parents can go to our online shop, pay, and have it delivered directly to their homes.”
“I thought, hang on a minute, if my wife can fight cancer, I can build a new brand”
Using advanced technology, materials and manufacturing techniques to produce off-the-shelf or bespoke designs, primarily for schools and clubs, OG Classics provides customers with a whole range of benefits, including:
- An online shop that provides a wide variety of ready to wear garments currently in stock, with delivery within 24 hours to anywhere in the UAE
- OG Classic’s bespoke facility will design, manufacture and deliver a branded design in as little as two week to an eight-week window
- Once a customer’s profile is in the system, bespoke designs can be reordered and delivered within four weeks
Less Gobbledygook, More Transparency
Let’s be honest, the world is full of gobbledygook-filled mission statements, conjured up by marketing professionals with the only aim being not to offend anyone. But Gwill and Simon looked at their industry and decided the best way to fix what was often a rather dishonest, uncaring approach was to do it themselves.
This has resulted, initially, in the business growing exclusively through networking and word-of-mouth, which marketers will tell you is quite impossible. Not if you’ve got good products and service it isn’t!
One of the other things that attract people to OG Classic is its transparency, for while it is committed to supplying sustainable sports clothing, it admits that it is almost impossible to buy 100% sustainable products. Nevertheless, that is its goal and you can rest assured that no one tries harder to achieve this. So, if you are seeking a new classic or bespoke design for your team, school, or organisation, OG Classic will deliver on time and to a pre-agreed budget.
“It is astonishing what you can achieve if you have a strong purpose. For us, that purpose is supplying high quality at cost-effective prices, simplifying the process, and improving lives. This is the driving force behind all we do and the fuel that has propelled us to where we are today. And this is only the beginning,” Gwill concludes.