Mattel donated 20% of its sale revenue to Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in support of young people’s education in developing countries, throughout the holy month of Ramadan and in the run-up to Eid Al Fitr.
As customers shopped for their Eid gifts, they had the opportunity to make a significant difference in a child’s life by purchasing toys from Barbie, Hot Wheels, Fisher Price, MEGA or Uno, Scrabble and Pictionary games from one of Toys “R” Us’ ten branches across Dubai or online. The aim was to raise AED120,000 by the end of the Holy Month.
The aim was to raise AED120,000 by the end of the Holy Month
“In addition to being a period filled with the spirit of humility and self-restraint, Ramadan is also a time for giving back. And giving more children access to education is a cause we fully support. Partnering with Dubai Cares for this initiative means that for every child that receives a Mattel gift, another child is receiving the gift of education, which should not be taken for granted,” said Zeina El Massri, Head of Marketing at Al Shula, Official Distributor of Mattel in the GCC.